GINSU
Ginsu knives are more famous for their hard-sell television ads than
they are for their efficacy in the kitchen. The Ginsu phenomenon took
off in the seventies when two brothers found a set of knives called
"Eversharp" that were being manufactured in Ohio. The brothers changed
the brand name to something more exotic, and Japanese in particular
(Ginsu), and then produced ads that made references to Japanese martial
arts. I think they made a fortune ...
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